By Annalyn Kurtz
NEW YORK (CNNMoney) — Uncle Sam wants you … to watch reality television.
The Army is planning to launch a new reality TV program, “Starting Strong,” on June 2, aimed at recruiting 18- to 24-year-olds to enlist in the military.
The Army describes it as a “reality-TV inspired” advertisement, but it will look an awful lot like a standard TV show. There will be 10 episodes. Each is roughly 23 minutes long and is broken up by regular commercial breaks, and they’re coming to your local TV station. A Facebook page for the series offers some teaser promotional photos.
“While we obviously can’t and wouldn’t produce entertainment content, this is a branded content series — a long-form commercial, if you will,” Ali Bettencourt, an Army spokeswoman, told CNNMoney.